2025 CHART Training Winner HIGH What’s in a Whataburger? The Secret Ingredient is YOU Nicole Jackson, Regional Training Manager, Whataburger (Presented Entirely in Song at CHART 107 Louisville!)
Objective
Training is more than just delivering information—it’s about making learning stick. But what truly makes a training session unforgettable? The secret ingredient: YOU! This high-energy, music-filled idea proves that authenticity, passion, and engagement are what transform a standard lesson into a memorable experience.
Nicole Jackson CHART 107 Louisville
How it Works
Through an interactive musical performance, Nicole Jackson taught the audience how to build a Whataburger—not just with mustard, lettuce, tomatoes, and pickles, but with the special “ah” that only an engaging trainer can bring. The song and movement-based approach demonstrated three key principles for impactful training: Own the Material – Even if you didn’t create it, make it yours. Bring the Energy – Enthusiasm is contagious,
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and passion keeps learners engaged. Make it Interactive – Use storytelling, questions, and creative delivery to captivate your audience. By physically engaging the audience—having them stand, clap, and sing along—this session embodied its own lesson: training isn’t just about what’s taught, but how it’s delivered.
Results
This unforgettable session proved that the best training programs don’t just follow a script—they bring flavor. Trainers walked away inspired to embrace their own style, energize their sessions, and create experiences that don’t just inform, but truly resonate. After all, anyone can follow a recipe, but it’s the trainer who brings the “ah” that makes learning delicious.
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