ALUMNI NEWS
needs to be 10 thousand subscribers to Kappa League TV, and he is calling on all members of the fraternity, and members of Guide Right/Kappa League and their families to act. “When we get to 10,000 subscribers, YouTube will give us access to their $51 million studio, and we can start producing out of the YouTube studio. That will be a tremen- dous shot in the arm for this program… so, we need the support of the brothers to begin this movement towards creating this next generation of storytellers. We’d like to reach 10,000 subscribers by the end of 2019,” he said. “The more con- tent and clicks, the more we can collect advertising revenue, which means the more we can put into the Kappa League program.” The format is simple. “We want the (90-second) videos to be a news report about your Kappa League activities… we want to know the amazing things that our Kappa Leaguers are doing, and we’d like for our reporters to be on camera in Kappa League formal (white shirt, maroon and gold bow tie, and jacket or sweater); and we’d like it to be well lit, and we’d like the sound to be extra clear,” he said. “The overall goal, with videos from all over the country, is to create a living library of the work of Kappa League, that will stand forever.” Eventually, he hopes that Kappa League TV will lead to partnerships with His-
torically Black Colleges and Universities (HBCU), creating a pipeline for these young men to enter college. With his first acting role at the age of five and a desire to make his father proud in pursuing it as a career, Jones wants to ensure that all the young men in Kappa League benefit from his story- telling passion. He concluded, “What I’m doing is taking my skills as a film- maker and a marketing executive and putting them to work for Kappa League through a venue called Kappa League TV…the most important thing we can do as mentors is to protect our children, until they can protect themselves, and so, we have to stay engaged.”
“...I’m gonna do this positive stuff over here, because movies and TV shows get exported to the entire world. And, for most of the world, we are what they see on TV.”
THE JOURNAL ♦ WINTER 2019 | 81
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