Some important distinctions
Corporate Identity - the combination your logo, slogan, buildings, decor, uniforms and other visual elements that make statements about your brand to clients. Differentiation - what you offer or do that sets you apart from other companies similar to you. Positioning - refers to where you stack up within the industry, relative to your competitors. Brand - everything - the idea behind a company’s identity, the impression people have of you.
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THE PRINCIPALS ACADEMY 2022
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