How to develop more business for your firm
Focus on benefits instead of features
• Feature : a factual statement about the product or service being promoted. But features aren't what entice customers to buy. • Benefit : answers the question "What's in it for me?" • Features focus on us and have less value • Benefits focus on the client and accrue to them
FEATURES We have been in business for over 400 years and are multi-discipline
BENEFITS Our approach to this project will save you $300k and 45 days on the schedule
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THE PRINCIPALS ACADEMY 2022
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