Decisions, Decisions
Imagine this: A man doesn’t go to the dentist for a year. Then when he finally does, he finds out that he has 15 cavities. We’ve all heard these horror stories before, and the moral is always the same: Visit the doctor for your checkups before it’s too late. However, that’s easier said than done. If you’re not a medical professional, it can be tough to know which doctors you need to check in with and when it’s time to make certain age-specific appointments, like colonoscopies. Here at Sklar Technology Partners, we want our clients to stay healthy, so we’ve put together a guide that gathers all of the information you need in one place. Keep this list handy when you’re scheduling your appointments for 2021. YOUR 2021 CHECKUP CHECKLIST Give Yourself the Gift of Better Health!
Tactics for Making the Best Business Choices
From ages 20–40, book ... An annual screening with your primary physician An annual dermatologist appointment Bi-annual cleanings with your dentist An eye exam (every 2–3 years) For women only: an annual visit to your gynecologist For men only: a trip to the urologist (at age 40)
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps. No. 1: Look at the data. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone-deaf? ( Hint: Try split testing in 2020 before fully deploying a new campaign in 2021!) No. 2: Don’t go with the status quo. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire world has transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time. No. 3: Embrace change. You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
From ages 41–60, book … An annual screening AND immunization check-in with your primary physician An annual dermatologist appointment Bi-annual cleanings with your dentist An eye exam (every 2–3 years) A colonoscopy (at age 50 and age 60) For women only: annual mammograms from age 45–55, mammograms every other year from age 55–60 For men only: a trip to the cardiologist (every 4–6 years or more, depending on your risk) and urologist (every 5 years or more, depending on your risk) When you’re 61 or older, book ... An annual screening with your primary physician An annual dermatologist appointment Annual ear and eye exams Bi-annual cleanings with your dentist A colonoscopy (every 10 years) Appointments with a geriatric doctor or orthopedist (as needed) For women only: mammograms every other year For men only: a trip to the cardiologist (every 4–6 years or more, depending on your risk) and urologist (every 5 years or more, depending on your risk) To make sure that you don’t miss any necessary appointments next year, cut out this checklist and stick it on your fridge. Then, when you’re all booked, pass it along to a friend or family member. After all, there’s no better Christmas gift than good health!
2 • www.sklartechnology.com .................................................................................... Security. Availability. Support. Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
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