helpful in avoiding the many problems that could easily jeopardize your idea in its early stages of development. Finally, many myths and misconceptions exist concerning the nature and value of patents, copyrights, trademarks, and trade secret protection. Many existing publications provide detailed information on how to obtain specific types of intellectual property protection. This booklet is not intended as an instruction manual for obtaining such protection, but is rather intended to assist the new inventor or product developer in deciding if and when such protection may be beneficial. Intellectual property protection is just one part of the successful marketing equation, and its true importancevariesgreatlyaccording to each specific product or idea. No one can predict with certainty if the cost of obtaining intellectual property protection is justified in a particular case, but hopefully this booklet will permit you to be more alert to the opportunities and pitfalls encountered by those seeking to legally protect and commercially exploit a new idea.
David George Johnson Attorney at Law
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