MichTel Co. July 2018

MichTel Monthly

www.michtelco.com Local: 248-636-1100 Toll Free: 877-800-7742

JULY 2018

FROM THE DESK OF

Keith Spicer

Deciding to change phone systems is often a difficult process full of uncertainty. The telecommunications experts at MichTel have compiled a simple list presenting the three best reasons to switch to a VoIP phone system. VoIP offers more than just a simple calling service — it comes with a wide variety of calling features and functions that allow for cost savings and simple control.

HERE ARE THE THREE BEST REASONS TO SWITCH

LOWER COSTS

MARKETINGVS. SALES Y es , T hey are D ifferent

The one feature of a VoIP service that everyone can understand is its low cost. VoIP providers offer a lower monthly cost than any traditional landline or cable provider. Because providers host the PBX, there is no on-site equipment necessary, therefore there are no upgrades or maintenance costs for businesses to handle.

Sales and marketing are two fields that often become intertwined within corporate structures. Members of these departments have meetings together, develop strategies together, and drive businesses forward together. But regardless of how closely related they are, the roles of these divisions couldn’t be more different. Marketing and sales each have their own set of particular objectives, yet they are two heads of the same profit-driven monster. If that’s not an illustration that helps you understand the differences and similarities, here are three more.

CALLING FEATURES

VoIP phone plans include more than the basic calling and voicemail features. A VoIP phone system can include dozens of features that are all included at no extra cost in the monthly plan.

MARKETING BUILDS A HOUSE

When you construct a home, you start by laying out the blueprints and mapping the area where you’re about to break ground. Marketing begins much the same way. Every marketing channel needs a plan to go with it. Without a specific, measurable, and targeted approach, marketing is nothing more than a house of cards. But with viable strategies and careful construction, marketing can lay a rock-solid foundation. From there, you can build an elegant home by putting these marketing strategies into effect.

SIMPLIFIED SYSTEM

If the lower prices do not satisfy the customer and the advanced calling features seem too complicated, customers can be convinced by the simplicity of a VoIP system. So many features may seem like too much to understand. However, they all exist to make the users’ lives easier.

SALES FINDS AN OWNER

Once marketing has built the house, it’s up to sales to take that product and convert it into profit. They gather all the data, the unique selling points, and take to the streets to

–Keith Spicer

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