AICC To Host Webinar: ‘Selling Exclusion and Social Norms’ AICC announced a webinar coming June 20 on “Selling Exclusion and Social Norms” free to AICC members. Most people want to feel like they are part of a group. Often, the higher the barrier for entry to a group, the more people want it. Once in a group, there is inherent pressure to conform to the social norms of its members. The ques- tion is how do we create groups that others want to join? Whether it’s recruiting new talent, convincing customers
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you’re an elite provider, or changing culture, how do we sell exclusive- ness and create social norms that are advantageous to our business? Trent Halasek, Sales Manager, Akers Packaging Service Group, will be the instructor. Halasek started his career in the corrugated industry
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after graduating college from the University of Kentucky. Unlike many AICC members, he had no prior connections or family in the industry. Initially, he was in accounting, but management and leadership were his calling. At 30, Halasek became the General Manager of a sheet plant in Louisville, Kentucky, before his current role as Sales Man- ager for Middletown, Ohio based Akers Packaging, one of the most advanced plants in the country. Trent Halasek
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