WIPO
Brand Book
WIPO
Brand Book
Typography We use a distinctive combination of Helvetica Neue and Kepler typefaces. They reflect different aspects of WIPO’s brand personality.
Helvetica Neue LT Std (and its sister Arial as used in WIPO documents and letter templates) is a sans serif font – often as- sociated with new technology. It looks clean, contemporary, accessible and professional.The original Helvetica font was cre- ated by a Swiss designer – a nod to our host country!
The quick brown fox jumps over a lazy dog
Kepler – a serif font – is more unusual. It has a literary feel. Kepler (like Georgia, its equiva- lent on our website) adds a sub- tle, creative note. It was named for a 17 th century scientist and astronomer.
The quick brown fox jumps over a lazy dog
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