This handy guide will walk you through how to set up your own team's pop-up shop for Patagonia co-branded merchandise. Pulling together a custom workwear order for your class or department can be time-consuming and tedious. This is especially so when you need to coordinate personalization (like names or departments) for every individual team member. To help, our online pop-up shops, unique to your school or healthcare facility make getting Patagonia apparel easy and stress-free. Fairware has invested in the tools and the team to make ordering all custom merchandise easier. We’re the one-stop shop for hospital, health care, and med school custom apparel and merchandise. Read on to learn how to make ordering health care Patagonia apparel easy.
THE ART OF
PATAGONIA GEAR
HEALTHCARE INDUSTRY CO-BRANDING
• PRODUCT EBOOK
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HOW TO ORDER PATAGONIA Get the gear that everyone wants with the social and environmental values that align with your brand. Fairware is a founding Canadian B Corporation, a Certified Women and LGBTQ-owned company and committed to being a Living Wage Employer. We believe business can be a force for good and uphold the highest standards in verified social and environmental performance, transparency, and legal accountability. As a preferred Patagonia seller and North America’s leading merchandise brand, your promotional merchandise will meet your marketing objectives but also align with your values and branding standards.
CONTENTS
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Ordering for the Healthcare Industry Healthcare Gear Portal Set-Up Step 1- Choose Product Step 2 -Decorations Step 3 - Payment & Delivery
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HEALTHCARE INDUSTRY
Built just for you, this section covers health gear ordering. Here’s how we make the pro- cess more manageable, so your group can get geared up quicker:
HEALTH GEAR SHOPS This Patagonia Health Gear Shop Guide will walk your team through the process of setting up an online ordering portal for your school, hospital, or healthcare facility. GETTING THE RIGHT DETAILS Our Custom Start a Project Form is designed to gather the specific details for custom branded Patagonia projects to make information gathering simple.
CUSTOM ‘POP-UP SHOPS’ Our shops allow your team to order online. Helping consolidate orders, sizes, and styles. We can even enable individual credit card payments - so one person doesn’t have to chase everyone down! A DEDICATED TEAM Our team has experience working with the healthcare sector across North America and has the confidence to guide you through each step - easily.
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HEALTH GEAR PORTAL Welcome to our guide for setting up a Patagonia Health Gear Portal!
FOR HEALTHCARE STUDENTS AND PROFESSIONALS Fairware is one of North America’s only approved vendors for co-branded health gear. Because of the good you do in the world; Patagonia allows medical students and health care professionals to co-brand their products. We have built this portal to make the ordering process easier. WHAT TO EXPECT Choose the items you like for your shop and let us know how you want them decorated, whether it’s with your school logo, department name, or personalized touches. Share the details we need to set up your pop-up shop, like sizing information and payment options for jackets. If you need trademark or licensing approvals, just give us a heads-up. We’ll work together on the timeline and delivery of your custom-branded Patagonia gear. When everything’s set, we’ll launch your pop-up shop so your colleagues can snag their awesome merch! FAQ We also have a handy FAQ that should answer any questions your buying group may have. Check out our ‘Sample Pop-Up’ to get a sense of how your shop will look and function.
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STEP 1 - CHOOSE PRODUCT
BEST SELLERS We have curated a short list of Patagonia items that are our best sellers for health gear programs. The Better Sweater is the preferred choice for student cohorts and the Synchilla and Nano Puff jackets and vests are close seconds. We often add stainless steel water bottles, travel mugs and Patagonia packs or duffel bags to pop up shops. Ask us for options. MINIMUMS The minimum order for Patagonia apparel is 12 units, and we can split that across colours, gender, and sizes. Minimum Order Quantity can also be split between jackets, 1/4 zips and vests. INVENTORY Inventory is live and only secured when your order is placed. We generally ask for back up options as needed if inventory is an issue. Once you let us know the styles, we can get an estimate ready for review.
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STEP 2 - DECORATIONS Time to finalize your decorations. A standard decoration usually includes a schools logo or crest and department name. Some also allow for additional personalization where the recipients name is embroidered on the jacket or vest. Our Patagonia Healthcare Co-branding web form collects all the info we need, and we’ll go through your options in the next section, but here’s what we’ll be need from you:
GO TO FORM
EMBROIDERY DETAILS QUALIFIER Very detailed logos or long names can be difficult to reproduce with clarity, we will advise if an alternate decoration type is recommended. For embroidery, we use black thread on grey and light colored jackets and white thread for black and navy or dark colored jackets. Please advise if you need a different font for trademark or licensing reasons.
LOGO OR CREST We may recommend decorations method and placement based on your logo size and detail. We’ll need the vector artwork files for whichever you choose.
Specific logo and additional embroidery line placements may be determined by your trademark and licensing brand guide. Default placement is the right chest.
TIP: Often there are trademark and licensing departments that govern what you can (and can’t) print, make sure to check in to see if there are any guidelines for your schools branding.
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PERSONALIZATION If you would like to offer personalization, be advised we can only accommodate 25 characters per line. For D epartment Name/Medical Specialty, we usually receive a vector file (ai, .eps, .svg, .pdf) with the Department and Main Logo as lockout. Otherwise, we’ll need to know the specific product, location of the imprint, and the wording we should use.
• Default location is right sleeve on jackets or rear nape on vests • Default font is BLOCK FONT • Minimum height is 0.25”
• Max 25 characters per line for Department Name • Max 25 characters per line for Recipients Name
All personalization will follow the format of “First Name Last Name”- and will be the same height to ensure standardization. We will flag names and titles that are too long, and any symbols or punctuation mark that will need to be simplified for embroidery. The size of your logo and the number of locations you print will determine the final costs. DECORATION TYPE The two most common decoration types are embroidery or woven patches . Embroidery is the classic style, but woven patches are great for complex or detailed logos. We’ve seen schools use a woven patch for their logo and embroidery for Personalization. Once we have your logo and Department Name we can help determine what’s best for you. See an example of embroidered vs. a woven patch on the next page. CONFIRMING YOUR DECORATION Before your order goes into production, you will receive a virtual mock up to approve and a photo of an actual embroidery sew out of your logo to approve. Once artwork proofs are approved, expect 4-8 weeks before delivery, in the mean time we can get your ecomm store built.
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DECORATION : Embroidery VS Woven Patch
With embroidery it can be difficult to capture detailed artwork that is often seen in emblems. It’s not uncommon to drop this element and only use the word mark. If it’s important to have the emblemcrest of the institution, we suggest a woven patch.
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LOCATION 1 : RIGHT CHEST Direct embroidery main logo or crest Max 4” Wide or patch of same size
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(OPTIONAL) LOCATION 2: RIGHT CHEST UNDER LOGO/PATCH Department or Personalized Name 1 line of variable data in BLOCK FONT* Up to 25 characters at 0.25” High
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(OPTIONAL) LOCATION 3: RIGHT BICEP Department or Personalized Name 1 line of variable data in BLOCK FONT* Up to 25 characters at 0.5” high
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(OPTIONAL) LOCATION 3: NAPE OF NECK Personalized names 1 line of variable data in BLOCK FONT* Up to 25 characters at 0.5” high
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STEP 3 - PAYMENT & DELIVERY PAYMENT OPTIONS Individual Payment by Credit Card. Our pop-up shops let students and health professionals pay for their own orders with credit cards. This means the project lead doesn’t have to collect payments beforehand. Using our check - out feature adds a 3% credit card transaction fee but saves a lot of effort in collecting payments manually. Pre-Payment for Total Order. If you choose to collect payment manually, please let us know and we’ll invoice you for the costs before we go into pro - duction. Confirming your Team’s Order. After your team places an order, we’ll send you a summary including all personalized details like gender and size for your final approval. Once you receive the order confirmation, you’ll have 48 hours to review it for accuracy. SHIPPING & RECEIVING Shipping: Orders are bulk shipped to one location (generally your school/ department/hospital) for distribution. Generally, once the shop is closed, the turnaround time is approx. 4-8 weeks following artwork proofs approval. Receiving: Review your shipment at delivery or pick up to ensure the content of your shipment was delivered as expected. Open the boxes to recount all the jackets before distributing them. Our decorator double counts your order before shipping out and you have 1 week to notify us with any issues. CONGRATULATIONS! Once we receive this information, we can set up your pop-up shop within one week and begin processing orders. We’ll also give you a FAQ/How-to Guide to share with your team, which will explain how to place orders and what to expect regarding timelines and shipping.
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1.866.606.3247 | contact@fairware.com | 178 W 3rd Ave, Vancouver BC V5Y 1E9 | fairware.com
1.866.606.3247 | contact@fairware.com | 178 W 3rd Ave, Vancouver BC V5Y 1E9 | fairware.com
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