1
AG AUTOMOTIVE SERVICE OVERVIEW
2
SALES EVENTS
3
AUTOMOTIVE RETAIL EVENTS FUL LY INTERGRATED PL AN RUNNING IN ONE PL ATFORM
4
AUTOMOTIVE RETAIL EVENTS QUAL I T Y D I RECT MA I L P I ECE
High quality 300gsm laminated piece with personalised imagery and content throughout – aiming for high visual impact and tied in with email activity. Includes link to prospect’s personalised registration page (PURL).
5
AUTOMOTIVE RETAIL EVENTS T YP I CAL PROJ ECT PL AN
3 Personalised HTML emails with the first landing on the same day as the DM piece and then the follow-up emails typically two and four days later. Unsubscribes and those prospects that have registered are removed at each stage. Subject lines vary across the three emails.
6
AUTOMOTIVE RETAIL EVENTS SMS MESSAG ING
A single or series of SMS messages can be sent to promote the event.
The SMS contains the PURL link allowing the prospect to register easily on their mobile device with four clicks. Unsubscribes and those prospects that have registered are removed at each stage.
7
AUTOMOTIVE RETAIL EVENTS T YP I CAL PROJ ECT PL AN
The call centre is linked through the script to the prospects PURL address as a call is made. The operator can quickly and efficiently register the prospect who then gets the automated follow-up email and posted lanyard. Multiple scripts can be supported in one campaign if working across multiple manufacturers brands.
8
AUTOMOTIVE RETAIL EVENTS REG I STRAT ION PERSONAL I SED URL ( PURL )
Fully personalised registration page with pre-populated fields from the database for the prospect to amend and update as necessary. Drop downs to select the date and time of visit. The prospects select the date and time of their appointment using the drop down menus. You can also use this opportunity for the prospect to select a free gift (received if they purchase a car at event). Doing this creates more commitment and a higher % chance of turnout for the appointment. A unique feature of this type of campaign is that every visit to this page is tracked and at the point of registration an email can be immediately sent to a call centre or sales team in order to contact the prospect on the telephone to confirm the appointment.
MOST OF ALL IT MAKES REGISTRATION VERY EASY
9
AUTOMOTIVE RETAIL EVENTS SUCCESS PAGE
Immediate on-line confirmation of the date, time and dealership address for the event. Again the wording and graphics on this page can be fully variable depending on the data profile of the prospect.
1 0
AUTOMOTIVE RETAIL EVENTS CONF I RMAT ION EMA I L
HTML auto-responder email sent to the prospect confirming all the details.
A second reminder email could be scheduled 24 or 48 hours ahead of the event. This could also be done via SMS either at the point of registration or at a point closer to the event – perhaps 24 hours before. The wording is also updated as the event draws closer as the email is used as entry to the event at that point rather than posting out a lanyard or confirmation card.
1 1
AUTOMOTIVE RETAIL EVENTS L ANYARD MA I L ING
Personalised lanyard with the name and dealership address plus a guest lanyard posted out in a metallic envelope ahead of the event.
1 2
AUTOMOTIVE RETAIL EVENTS SUCCESS PAGE
The dealership underpin the communication by undertaking an intensive period of telephone prospecting. If the prospect wanted to register for the event, the preference is to register using the prospects own PURL. In the event of the sales executive/CRM team not having a PURL address they would use this generic registration page to input the prospect’s details. This would then trigger the personalised confirmations to the prospect.
A similar page would be used for social media registrations but be redesigned to be a little more customer facing rather than an internal document.
1 3
AUTOMOTIVE RETAIL EVENTS POS SUPPLY
We can design and supply a full range of quality Point of Sale including:
• Flags • Balloons • Bunting • Windscreen stickers • Window stickers • Number plate covers
• Selfie boards • Floor graphics • Toblerone stands • Lanyards
Plus any bespoke requirements you may have.
1 4
AUTOMOTIVE RETAIL EVENTS POS SUPPLY
1 5
AUTOMOTIVE RETAIL EVENTS POS SUPPLY
1 6
AUTOMOTIVE RETAIL EVENTS SHOWROOM EXAMPL ES
1 7
AUTOMOTIVE RETAIL EVENTS SHOWROOM EXAMPL ES
1 8
AUTOMOTIVE RETAIL EVENTS SHOWROOM EXAMPL ES
1 9
AUTOMOTIVE RETAIL EVENTS SHOWROOM EXAMPL ES
2 0
AUTOMOTIVE RETAIL EVENTS REPORT ING REAL - T IME DASHBOARD - D I V I S IONAL
2 1
AUTOMOTIVE RETAIL EVENTS REPORT ING REAL - T IME DASHBOARD - DEAL ERSH I P
2 2
ALTERNATE THEMES
2 3
AUTOMOTIVE RETAIL EVENTS LOYALT Y EVENT – NEW CREAT I VE
2 4
AUTOMOTIVE RETAIL EVENTS THE B I G EVENT – NEW CREAT I VE
2 5
AUTOMOTIVE RETAIL EVENTS THE GREEN EVENT – NEW CREAT I VE
2 6
AUTOMOTIVE RETAIL EVENTS PL AT INUM EVENT
2 7
AUTOMOTIVE RETAIL EVENTS F I RST CL ASS EVENT
2 8
MARKETING PORTAL
2 9
OVERVIEW OF ONLINE ORDERING PL ATFORM – EF I D I G I TAL STOREFRONT (DFS )
• User Home Page • Contents defined by security settings by user • Supports as many categories and sub-categories as required • Easy to use, intuitive interface • Fully customizable skin to match with corporate identity • Supports generic products and personalised print on demand • Fully integrated with our stock management system to show real time stock availability
3 0
OVERVIEW OF ONLINE ORDERING CATALOGUES MANAGED US ING USER CREDENT I ALS
3 1
OVERVIEW OF ONLINE ORDERING CREAT ION OF VAR I ABL E PRODUCTS
3 2
OVERVIEW OF ONLINE ORDERING REAL T IME PROOF ING – NO ARTWORK CHARGES OR STUD IO T IME
3 3
OVERVIEW OF ONLINE ORDERING AUTOMATED UPDATES AT EACH STAGE OF ORDER THROUGH TO DESPATCH
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33Made with FlippingBook Learn more on our blog