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AUTOMOTIVE RETAIL EVENTS CONF I RMAT ION EMA I L
HTML auto-responder email sent to the prospect confirming all the details.
A second reminder email could be scheduled 24 or 48 hours ahead of the event. This could also be done via SMS either at the point of registration or at a point closer to the event – perhaps 24 hours before. The wording is also updated as the event draws closer as the email is used as entry to the event at that point rather than posting out a lanyard or confirmation card.
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