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AUTOMOTIVE RETAIL EVENTS REG I STRAT ION PERSONAL I SED URL ( PURL )
Fully personalised registration page with pre-populated fields from the database for the prospect to amend and update as necessary. Drop downs to select the date and time of visit. The prospects select the date and time of their appointment using the drop down menus. You can also use this opportunity for the prospect to select a free gift (received if they purchase a car at event). Doing this creates more commitment and a higher % chance of turnout for the appointment. A unique feature of this type of campaign is that every visit to this page is tracked and at the point of registration an email can be immediately sent to a call centre or sales team in order to contact the prospect on the telephone to confirm the appointment.
MOST OF ALL IT MAKES REGISTRATION VERY EASY
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