AMBA & BGA RESEARCH
INTERNATIONAL STUDY’S ENDURING APPEAL AMBA & BGA’s latest MBA data suggests that while candidates may have experienced more difficulties in securing and taking up places, interest in studying overseas remains high. Moreover, this pattern looks likely to continue for both MBA and pre-experience master’s degrees in the immediate future. In GMAC’s Application Trends Survey 2024 , for instance, a little over half of approximately 50 responding business master’s programmes in Europe reported a growth in international applications between 2023 and 2024, with 45 per cent indicating either consistency or a decline in application volume from overseas prospects. Business schools that can offer their international prospects advice and support during the admissions process may therefore find themselves at a strong advantage. Services might involve negotiating any processes required to secure the necessary documents to study abroad, as well as assistance in relation to other areas, such as finance and housing, that could help ensure their conversion from admitted applicant to enrolee. After all, the desire to work abroad and/or establish an international career was cited by 44 per cent of 544 responding students as a reason for embarking on their programme of business education, in a 2023 AMBA & BGA report on aspirations and experiences. In an increasingly interconnected world, driven by advancements in technology, trade and communication, this should come as no surprise.
31 THE PROPORTION OF INTERNATIONAL STUDENTS AMONG THOSE ENROLLING IN MASTER’S IN BUSINESS MANAGEMENT PROGRAMMES WORLDWIDE IN 2023 %
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Business Impact • ISSUE 2 • 2025
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