Quantum leap A pioneering industry partnership dating back two years has enabled UBI Business School to make great strides forward in the effective integration of artificial intelligence (AI) into the curriculum. UBI Europe dean Gaston Fornes and AI copilot Alexandria reveal all
I n an era defined by rapid with marketing and communications multinational Publicis. Over the past two years, this collaboration has sought to push the boundaries of conventional business education by integrating AI technology to enhance the learning experience, while also aligning outcomes with the evolving needs of the future workforce. AI in the learning process The result is Alexandria. Inspired and named after the legendary Library of Alexandria in ancient Egypt, UBI’s AI system brings intelligence and adaptability technological advancements, the traditional paradigms of business education are being reimagined to better equip future leaders for a world that is increasingly dictated by the capabilities of AI. In the midst of this transformation is UBI Business School’s partnership
to a new level, intuitively adapting to each user and delivering a personalised experience that meets individual needs seamlessly. Offering two solutions – one for faculty and staff, as well as one for students – Alexandria also demonstrates how educational institutions and industry leaders can work together to enhance students’ capabilities and prepare them for future challenges. UBI Business School is one of the first institutions to fully integrate AI into its curriculum. This reflects a commitment to providing students with hands-on, practical experience, ensuring they are ready for today’s evolving business landscape. By embedding AI directly into the learning process and harnessing its potential, the school aims to enhance students’ critical thinking, problem-solving and decision-making abilities. Evolving graduate skillsets As AI becomes further intertwined with industry, the demand for graduates who are proficient in both
20 Business Impact • ISSUE 2 • 2025
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