ARTIFICIAL INTELLIGENCE
business acumen and technical knowhow continues to surge. Traditional business skills in the areas of leadership, management and negotiation must now be complemented by technical literacy, particularly around AI. UBI’s collaboration with Publicis aims to ensure that its graduates emerge with enhanced technical skills and a deep understanding of how these abilities translate into business contexts. This convergence of skills positions them for roles that may not yet exist, but will demand an agility and versatility in problem- solving that makes use of new technologies. To help shape the workforce of tomorrow, it’s crucial that business schools collaborate with industry leaders. By pooling resources, expertise and foresight with partners such as Publicis, schools can maintain the relevance of their educational programmes, keep pace with technological advancements and link academic learning with practical, industry-driven skillsets that fulfil employer expectations. Done well, partnerships of this kind produce a symbiotic relationship that benefits students, institutions and companies alike. Students receive a vital boost in their employability and acquire valuable skills, schools have a means of delivering modern and compelling curricula and corporations gain access to a pipeline of capable and innovative talent. Pioneering AI in the classroom Alexandria is designed to transcend mere administrative functionalities and embed itself as an integral part of the learning and teaching ecosystem using advanced machine learning algorithms. This sets it apart from a traditional learning management system and enables it to curate a truly personalised educational experience, tailoring learning pathways to each student’s pace, strengths and interests. In addition, its adaptive learning technology ensures optimised content delivery, turning learning into an engaging and effective process. Another point of differentiation is Alexandria’s ability to enhance student capabilities beyond standard academic learning. Through the effective use of AI, students are better equipped to tackle complex problems, engage in critical thinking and apply practical solutions in real-world scenarios. These advantages are the result of meticulous refinements based on data and feedback over the past two years. The responsive nature of this approach aids further improvement, by allowing instructors
to identify learning gaps and address them promptly with targeted interventions. Joining forces to boost outcomes One of the most significant outcomes of this initiative is graduates’ increased employability and the enduring relevance of their education. Through exposure to robust AI applications and real-world business challenges, UBI graduates show a competitive edge in the job market. Not only can this fuel accelerated career advancement, but it can also give graduates the ability to redefine business practices using innovative approaches. In this way, the school’s AI-enhanced educational framework augments student potential and provides companies with versatile, future-ready employees who actively contribute to advancing business methodologies. UBI’s collaboration with Publicis offers a blueprint for educational transformation and the effective integration of AI into business education. By fostering deep-rooted partnerships between academia and industry, while focusing on enhancing skills and employability, business schools can invigorate their curricula and ensure graduates lead the charge in dynamic economies. In a world where the only constant is change, this collaboration stands as a testament to the power of combined expertise and shared goals, paving the way for a new era of business education that is as dynamic and forward-thinking as the future demands. This article was originally written by Alexandria
Alexandria is the product of a collaboration between UBI Business School and French multinational Publicis. Based on the axolotl, an amphibian endemic to Mexico City that remains in a developmental stage, Alexandria is designed to stay in a continuous state of learning Gaston Fornes is dean for Europe at UBI Business School. Previously, he was director of executive education & lifelong learning at the University of Bristol Business School and dean of graduate studies and executive education at ESIC Business School
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Business Impact • ISSUE 2 • 2025
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