NEWS DIGEST
SCHOOL Nottingham Business School, Nottingham Trent University WALKING THE TALK WHEN IT COMES TO COMPANY CULTURE
COUNTRY UK
ost company websites list organisational commitments to lofty ideals, often citing an
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emphasis on work-life balance, charity days and policies around inclusion. But is this the reality behind closed office doors? A new survey of 1,170 UK managers and employees looked at whether the culture promoted by organisations matched the experience of its workers. The results showed a stark contrast between rhetoric and reality, with only 18 per cent of employees feeling that their organisation’s stated values or external image were very aligned to the current culture. In addition, only half of employees felt that the day-to-day behaviour in their organisation matched its diversity, equality and inclusion policies. Around a quarter (24 per cent) said their current culture did not support inclusivity and more than one third (38 per cent) thought that their current culture did not promote wellbeing. “The results from this study show that cultural misalignment is widespread in UK organisations, which is very concerning,” remarked Nottingham Business School
AI STUDY HIGHLIGHTS THOUGHT- PROVOKING INDUSTRY TRENDS
One trend uncovered concerns climate finance engineering. The idea, in this instance, is that a combination of climate science and finance could be used to create solutions for climate challenges, with business schools likely to offer specialised degrees and laboratories for innovative risk management. The report also points to the use of AI in business education. By identifying trends and fostering interdisciplinary integration, it is believed that AI could help institutions adapt their curricula to equip future leaders with the skills they will need to tackle complex global challenges. Referring to the report as a whole, Mijnhardt emphasised the value of embracing generative AI as a transformative professional support technology. “I strongly advocate for the responsible and professional integration of AI into our institutional development processes,” he commented, adding: “I encourage my colleagues at RSM and other institutions to start leveraging these tools to enhance continued success and development.” CD
SCHOOL Rotterdam School of Management, Erasmus University COUNTRY The Netherlands
usiness schools could benefit from implementing more frequent AI-supported
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prediction analysis to evaluate market opportunities and map the future direction of their institutions. This is one of the key findings of a report produced by Wilfred Mijnhardt, policy director general at Rotterdam School of Management (RSM), Erasmus University. Mijnhardt published a report using Claude.ai that is based on annual predictions from Poets&Quants ( P&Q ), a specialist business education publication acquired by Times Higher Education in 2023. The RSM policy director took P&Q ’s prediction series from 2020 to 2025 and created a comprehensive report consolidating five years of complex data.
associate professor Zara Whysall. More positively, 59 per cent of
respondents said that their workplace was close to being where it needs to be in terms of culture, suggesting that organisations might need just small tweaks in culture rather than a complete overhaul. EB
SHARE YOUR NEWS AND RESEARCH UPDATES by emailing Business Impact editor Tim Banerjee Dhoul at t.dhoul@amba-bga.com
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Business Impact • ISSUE 2 • 2025
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