UNBROKEN BONDS OF BELONGING. Maori feel connected to the birth of the universe. Maori have a word for an unbreakable sense of belonging. They call it Whakapapa - an unbroken chain of descent that interlocks the arms of the earliest Maori to those of the present day and immerses them all in a sense of deep belonging. Whakapapa connects everyone to all other living things, and to the earth and the sky, tracing the universe back to the beginning of time. Warmth + Kindness + Liking others first = having a personality with heart Scientists have proven that emotional connection has a physical impact on the brain. Human connection through ‘listening with your eyes’ or a warm hug, increases our trust and bonding hormone, oxytocin. Oxytocin is the same hormone that floods the brains of parents seeing their newborn for the first time. But when we feel disconnected, our body produces cortisol, a stress hormone. Too much and we feel anxious, panicky and even aggressive – handy when we’re under attack by a bear, not so handy when creating wonderfulguest experiences. The chemistry of how connection feels.
SOCIAL PAIN IS PHYSICAL PAIN FACT 02
The pain someone feels from social rejection or isolation - the opposite of belongingness - hurts the same part of your brain as physical pain. An unmet need for human connection can quickly escalate into a chronic condition - fuelling our very human anxiety in a way that no chocolate can fix. In fact for some, even brief moments of unwanted isolation can undermine our ability to think clearly and the way we see ourselves. Human variation in the desire for connection is broad but as Heartists, being in tune to the different needs of our guests, is how we help all people feel welcome at Accor. (Eisenberger, Lieberman, Williams, Science 302. 2003) (Cacioppo, 2015).
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