HEARTISTS CREATE STORY-FUELLED MOMENTS.
We know that people most remember two key moments of an experience: the best or worst moment AND the final moment. What we call the peaks, or the pits, and the endings. People forgive underwhelming decor, as long as there are magical ‘peak’ moments.
TERMS
HEART STARTER
A heart starter gets our heart racing. It excites us. It makes us feel special. It is thoughtful and novel. Heart starters are little ideas that energise us to bring Heartistry to life.
Ask yourself: what are the peak moments for your guests?
TRUE fact PEAK MOMENTS SPARK POSITIVE EMOTIONS AND ARE:
HEARTIST MOMENTS
When we bring the art of human connection to life in memorable and meaningful ways, we are creating Heartist Moments.
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ELEVAT ED Rise above the everyday and bring memorable delight.
PRIDE GIVING They capture us at our best - moments of achievement or courage and that makes us even better versions of ourselves.
CONNECT ED They are social. The moment is even more powerful because it is shared.
INSIGHTFUL They rewire our understanding - we see ourselves differently in these moments.
Heath, C. & Heath, D., (2017) The Power of Moments: Why Certain Experiences Have Extraordinary Impact. Simon & Schuster.
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