2020 March POINT!

CVB launches new brand for OKC

T he Oklahoma City Convention & Visitors evolve the current perception of Oklahoma City. “The Modern Frontier” is a citywide campaign that meshes Oklahoma City’s rich history and innovative future. The OKC CVB engaged in a 10-month-long branding project that included more than 75 one-on-one interviews, extensive research, news media and competitor city analysis, as well as input from civic, business, tourism and a wide variety of industry partners. With research showing only one in three people are familiar with OKC, the branding exercise was conducted to cultivate a distinguishable identity for Oklahoma City. Bureau (OKC CVB), a division of the Chamber, launched an all-new branding campaign to help

“The Modern Frontier” phrasing was developed from the key values that were identified during the interview process: collaborative, diverse, honest, resilient, authentic, kind and daring. The campaign is a nod to Oklahoma City’s Western heritage while recognizing of the city’s enterprising nature and ability to determine its own future. “The interview process helped us establish the key character qualities of Oklahoma City as a destination,” said Lindsay Vidrine, Vice President of Destination Marketing for the OKC CVB. “We are excited about this campaign and the unity it brings to our city.” The citywide branding elements will be introduced through advertising and promotional efforts by local industry partners, in addition to the OKC CVB’s national



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