print and digital advertising, website content, video elements and social media channels. The OKC CVB also worked with two local agencies—Nominee for the branding exercise and Jordan Advertising for the creative execution. “It takes more than the CVB to tell the story of Oklahoma City,” said Mike Carrier, President of the OKC CVB. “We hope that locals will rally behind this campaign just as much as the Chamber and the CVB and help share the message of OKC.” The new brand identity was debuted to attractions, hoteliers and other CVB partners in Oklahoma City on February 20 at a launch event at the Will Rogers Theatre.
For general information on “The Modern Frontier” campaign, visit visitokc.com/modern-frontier. To help share the message of the campaign, visit the OKC CVB’s industry page for key messaging, promotional items, social graphics, videos and resources at visitokc.com/brand.
THE POINT - MARCH 2020 9
Made with FlippingBook - professional solution for displaying marketing and sales documents online