encouraged to increase commercial performance and service delivery. – To work directly with the team to embed a culture of equality, diversity and inclusion. Stakeholder and Community Engagement – Develop and maintain relationships with key stakeholders, local communities, tourism bodies, local authorities, government agencies, local universities, education providers and partners. – Represent The Lulworth Estate at industry events, tourism conferences and with local authorities to build Lulworth’s profile and advocate for sustainable tourism practices. – Encourage and develop partnerships with local businesses to enhance the visitor experience and support the regional economy.
visitor satisfaction, engagement, and educational outcomes. – Develop and manage innovative membership initiatives and schemes to deepen visitor engagement and loyalty. – Establish a vision and strategic plan for education at Lulworth. Marketing and Promotion – Lead the creative development of marketing and membership strategy and initiatives to drive brand development, revenue streams and engagement. – Lead marketing and communications to inspire visits, promote events and initiatives, ensuring consistent messaging across all platforms and external and internal communications. – Oversee creation and promotion of a diverse range of visitor experiences and events across all platforms. – Assist in the development of campaigns that highlight the Estate’s attractions, emphasising educational and sustainable tourism. – Monitor visitor feedback and industry trends to continuously refine and adapt the marketing strategy. Governance and Assurance – Senior level contribution to the business direction, contributing to the vision and strategic planning across the business group.
– Responsible for the direction and performance of the Visitor Experience Division. – Accountable for financial management and performance of the Visitor Division, delegating operational budgets to Managers where appropriate. – Identification to delivery of funding opportunities. – Lead on business continuity for operational building(s) and infrastructure in the event of a major issue. – Overall responsibility for Division risk management, health and safety (including visitors), and compliance. Team Performance Management – Lead and manage the Visitor Experience Division teams, including reviewing resources, team operating model and the professional development and capability of team members. – Set performance objectives and KPIs for the Division and operational areas. – Line manage direct reports, exercising good people management practices including mentoring, coaching, training, advice and guidance as necessary. – Ensure the right mix of skills and capabilities through continuous professional development, recruitment and performance feedback. – Create a culture of accountability where ideas from team members are
to customers, ensuring they are aware of the Estate’s commitment to responsible tourism and the environment. Internal and external relationships – Trustees and Estate Representatives. – Chief Executive Officer and all members of the SLT including Divisional Directors of Built Environment, Visitor Experience, Natural Environment and Estate Resources. – Operations Managers and members of Estate staff. – External stakeholders; wider community, local businesses, education providers, local and central government organisations, corporate clients and event planners. – Relevant suppliers and external contacts. – Members of the public. Special Requirements – Commitment to the integrity and confidentiality of all relevant data and process. – Demonstrate commitment to maintaining professional knowledge and awareness through continuing person and professional development both personally and for the wider team. – Demonstrate a personal commitment to equality, diversity and inclusion in all activities.
Sustainability and Environment – Develop Divisional sustainability
strategies and initiatives, implementing measures to minimise environmental impact in areas such as carbon, energy, waste and supply chain practices. – Keep Lulworth ahead of best practices and identify new opportunities for sustainable growth innovation and responsible tourism. – Promote Lulworth’s sustainability efforts
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