BGA | BUSINESS IMPACT
Proportion of applications and enrolments from international candidates in 2019 (percentage point change from 2018 in brackets)
Africa China (including Hong Kong, China) Europe (excluding UK) Applications from international candidates International student enrolment
32% (0) 33% (-5)
19% (-2) 18% (5)
16% (-1)
28% (4)
0% (0) 0% (0)
India North America and Caribbean Oceania
10% (0)
19% (1)
97% (10)
93% (2)
97% (0)
UK
91% (-2)
5% (1)
Global
33% (3)
11
applications came from international applicants, but 19% of students enrolling were defined as international. Conclusion The news is positive for providers of MBMs from within the AMBA network. Although there was no growth in applications per programme, there was a notable rise of 5% in enrolments per programme. In addition, applications and enrolments to a Business School’s full portfolio of eligible degrees were up by 5% and 10%, respectively – a sign perhaps of the increasing number of study options on offer to prospective students and the extent to which these resonated with their intended audience, ahead of the turbulence of the year 2020. ‘International students represented a third of all enrolments in 2019, up from 30% in 2018’
METHODOLOGY
The recently released AMBA & BGA Application and Enrolment Report 2020 outlines the current status of the MBA market. As part of the data compiled for the report, 58 AMBA-accredited Business Schools also provided data on their portfolio of master’s in business management programmes (commonly known as MBMs or MiMs). These generalist, postgraduate, and predominantly pre-experience, degrees are most often designed to provide a thorough grounding in the theoretical fundamentals of management, accompanied by substantial practical input. As such, it typically provides a foundation for individuals starting a career in management and has been identified as a particular area of interest for members of the Business Graduates Association (BGA), which aims to ensure graduates of all levels of business education commence their careers with a firm understanding and appreciation of the principles of responsible
management, positive impact and lifelong learning. Of the 58 Schools that provided data on their master’s programmes in 2019, 46 had also supplied data for 2018 in the previous year, allowing for a year-on-year comparison between the same Schools. This analysis covered 140 programmes in 2019, rising from 133 programmes in 2018. This like-for-like analysis is the most accurate measurement of changes in the network from year to year, as it compares an identical set of Schools and cannot be skewed by changes in the profile or participation of individual Business Schools. MBM programmes in this like-for-like analysis were delivered at Business Schools based in the following locations: Europe (excluding the UK) (37%); the UK (28%); India (17%); China (including Hong Kong, China) (7%); North America and the Caribbean (4%); Oceania (4%); and Africa (2%). No data was collected from Schools in Asia (excluding India and China) and the Middle East.
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