BGA | BUSINESS IMPACT
A total of 46 Schools – all of which are accredited by BGA’s sister organisation, the Association of MBAs (AMBA) – submitted MBM data for both 2018 and 2019, and it is the data from those Schools on which the following research is based.
MBMs in 2019, worldwide. Applications in India, meanwhile, grew 10% per programme and 5% per School between 2018 and 2019. Elsewhere, Business Schools in the UK also reported a substantial increase, with applications up by 22% per programme and 34% per School between 2018 and 2019. Schools in the UK accounted for 3% of overall volume of MBM programme applications reported in 2019. Between 2018 and 2019, there were also rises in the number of students enrolling globally, by 5% per programme and 10% per School. MBMs in the UK reported the world’s largest increase in enrolments, with a 10% increase per programme and a 21% increase in enrolments per School.
‘Applications per Business School were up by 5% between 2018 and 2019 across all responding MBM programmes’
major driver behind students’ enrolment on master’s in
business management (MBM) programmes is the desire to develop a better understanding of technology and its impact on management practices. This was a standout finding of AMBA & BGA's study of application and enrolment data for MBM programmes around the world last year, as reported in Business Impact in February 2020. The significant demand for MBMs in India was another result highlighted in this research. A year on, and for the second iteration of this research, Business Impact was able to analyse data from Business Schools in relation to their MBM application and enrolment data from the calendar years of both 2018 and 2019. This offered a fresh opportunity to identify trends in the sector on a like-for-like basis.
Blended learning on the rise There was no significant change in the mode of delivery for MBM programmes between 2018 and 2019. Globally, the majority (83%) of AMBA-accredited Schools’ MBM programmes were taught in the classroom in 2019. Almost all of the remaining programmes were taught using a blended approach (16%) while
Continuing demand in India Applications per Business School were up by 5% between 2018 and 2019 across all responding MBM programmes. There was no change in the volume of applications per programme received in the same timeframe. The sheer scale of demand for MBMs in India continues, as applications received by programmes in the south Asian country represented 88% of all applications to
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KEY FINDINGS
Our main feature focuses on the experiences of 46 Schools that provided MBM programme data for both 2018 and 2019 and the corresponding year-on-year comparisons this allows. Yet, a total of 58 Business Schools supplied data pertaining to programmes on offer in the calendar year 2019, offering a wider snapshot of the MBM market in 2019. Highlights from this wider sample are outlined below: • MBM programme delivery worldwide : traditional classroom (84%); blended learning (15%); fully online (1%). • India’s demand : 89% of all MBM applications globally were received by Business Schools in India. On average, each School in India received 146,776 applications and 60,045 applications per programme. • Enrolments : 61% of worldwide enrolments were for Schools based in Europe (excluding the UK). This represents, on
average, 744 students enrolled per School and 273 enrolled per programme in Europe. Elsewhere, 17% of global enrolments were for Business Schools in India and 14% were for Schools in the UK. Globally, there were 463 enrolments per School and 161 per programme, on average. • Gender : 36% of applications to AMBA-accredited Schools’ MBM programmes worldwide came from women and 47% of those enrolled were women. When India – with its huge volume of applications relative to the rest of the world – is excluded from the analysis, women make up 51% of applicants and 50% of those enrolled. • International candidates : globally, only 4% of applications were from international students, however this rises to 36% when India is excluded from analysis. The proportion of international enrolments globally was 34%, increasing to 41% when India is excluded from analysis.
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