Visit Jersey Business Plan 2024

2024 | Embark on three year Transformation Programme

Building our future and transforming the way in which we work to compete in a digital world is vital to our success. A more detailed longer term plan will be produced post publication of governments Visitor Economy Strategy.

Future initiatives will include: • Scoping out the agreed deliverables from the Visitor Economy Strategy.

• Investing in our digital platforms to ensure our systems are up to date and compliant. • Improving team productivity by enabling more self-service functionality in HR and finance. • Improving the physical customer Experience, introducing a reimagined visitor centre in 2024. • Inputting to plans for a world class visitor arrival and departure experience, collaborating with Ports of Jersey, Government and industry. • Improving the digital customer journey, introduce a sales platform which has booking functionality to increase visitor spend pre/during stay. • Enabling and training industry to diversify distribution channels to showcase all our island has to offer. • Developing and elevating our Sustainability, Accessibility and Inclusivity credentials.

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