2019 – 2024 | Core KPIs & Target
2019 Actual
2023 as a % of Target
2024 as a % of 2019
Year
2022 Actual 2023 Target 2023 Actual
2024 Target *
Total Spend (£m, all visit types, nominal)
280
250
297
290
98%
311
111%
Total Visits (000s, all visit types)
771
476
577
527
91%
641
83%
Leisure Overnight Visits (000s)
439
264
323
288
89%
368
84%
Average Length of Stay (all visit types)
4.2
4.9
N/A
4.7
N/A
4.2
N/A
Net Promoter Score (Leisure Visits)
58
71
71+
71
N/A
71+
N/A
*Based on the Oxford Economics forecast March 2024
13
Made with FlippingBook - professional solution for displaying marketing and sales documents online