Business Plan 2024 | Jersey SWOT Analysis
STRENGTHS
WEAKNESSES •
Reduced bed stock
Connectivity to UK
•
Insufficient self-catering / Airbnb
• •
Part of Common Travel Area Environment, Sea & Coastline
•
Seasonal closures
•
S
W
On-Island operating costs Comparative destination costs/ value
• •
Safety
•
Wide rangeof activities Strong product offering
•
•
Labour shortages
• •
Food and drink
•
European connectivity
OPPORTUNITIES •
THREATS •
Growth of new segments
O
T
Reduced Visit Jersey funding Comparatively high Jersey inflation
Sustainable product
•
• • • •
• Increased destination attractiveness • New source markets • Shoulder season dispersion • Events led tourism • Access to Europe • Cooler summer weather
Rising global interest rates
Economic and political uncertainty Reducing accommodationcapacity
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