Business Plan 2024 | Jersey Tourism 2023 Snapshot
2023 data suggests a recovery for Total Visits* to 2019 levels by 2026, currently 68%.
Business & Visiting Friends and Relatives (VFR) are recovering faster than Leisure. STR reports a 21% increase in Average Room Rates (ARR) over a two-year period from Aug 2021 to Aug 2023.
Total Visits is 91% of 2023 target and Total Spend is 98% of the target.
Leisure Overnight Visits 89% of 2023 target. Average length of stay 4.7 nights.
Net Promoter Score (NPS) remains very high at 71.
Jersey RPI currently 10.9% making the island more expensive than competitor destinations.
*incl. all visit types and day trippers
Source: Visit Jersey Exit Survey run by 4insight 2023/STR
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