2024 | Competition Investing in our Key Source Markets
Competition for UK Visitors Industry feedback suggests that 2024 will be more competitive than 2023. As airlines ramp up their capacity and other destinations promote aggressively, the market will become cluttered, making it challenging for Jersey to cut through with a reduced budget, so vital we maximise every investment to drive ROI. Our Key International source Markets While the UK continues to attract the majority of visitors - 71% driven by strong connectivity, developing France - 14% and Germany - 2% is key. In addition, the 80th anniversary D-Day celebrations and Paris Olympics in summer 2024 represent an opportunity to target international visitors.
Average Length of Stay *
Average Spend (£)
Repeat Visitors
4.9nights
£ 633
66%
3.4 nights ID day pass extended till Sep '24 48% dayvisits Possible 72hour ID pass
£ 251
43%
6.6 nights Charter flight driven
£ 779
18%
*Average Length of Stay excludes day trippers. TTGMedia/PwC, Visit Jersey Exit Survey run by 4insight 2023, Visit Jersey - PR agencyFinnPartners
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