BGA | BUSINESS IMPACT
France and the UK are two of the world’s biggest markets for business education and the options for studying a master’s in business management (MBM) degree at one of their leading Business Schools are often high on the list of many prospective students – both domestic and international. They are also countries with significant numbers of AMBA-accredited Business Schools. This case study compares admissions data from 98 MBM programmes on offer among 29 Business Schools in France and the UK which responded to AMBA’s application and enrolment survey for the calendar year of 2020. FRANCE Across 44 programmes, Business Schools in France received an average of 3,621 applications per programme in 2020 and ultimately enrolled an average of 453 students. The acceptance rate (the number of applicants who were offered a place at the Business School) was 43%. The yield (the proportion of those who chose to enrol after being were offered a place) was 29%. The vast majority (92%) of MBM programmes in France were intended to be taught in the classroom, with only 5% intended to be taught using a blended approach and 1% intended as being fully online. As the events of 2020 unfolded, the proportion of programmes that were actually taught in the classroom dropped to 33%, while blended and fully online teaching rose to 27% and 39%, respectively. Applicants to MBM programmes in France were a 50/50 split between men and women. Among those enrolling, 49% were female on average. MBM applications to Business Schools in France came largely from domestic prospects in 2020, with only 17% stemming from international prospects. However, this proportion rises to 23% among enrolled students. TWO EUROPEAN BUSINESS EDUCATION STALWARTS: MBM ADMISSIONS CASE STUDY
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MBM ADMISSIONS IN THE UK: AT A GLANCE Applications per programme 800 Enrolments per programme 68 Acceptance rate 48% Yield rate 18% Proportion of female enrolments 51% Proportion of international enrolments 88%
MBM ADMISSIONS IN FRANCE: AT A GLANCE Applications per programme 3,621 Enrolments per programme 453 Acceptance rate 43% Yield rate 29% Proportion of female enrolments 49% Proportion of international enrolments 23%
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