Third instalment of Business Impact ’s MBM market analysis This is Business Impact ’s third report on the admissions landscape for master’s in management (MBM) programmes worldwide. The BGA publication’s inaugural investigation into data for international MBM applications and enrolments was released in 2020 and focused on the scale of demand for the MBM format in India. Released earlier this year, the report’s second iteration considered key demographics of those applying and enrolling onto MBM programmes – namely, the proportional splits between male and female students and between domestic and international students. This latest edition is focused on year-on-year variations in data, together with a deep dive into case studies of two key providers of the MBM format, France and the UK, to the left of this column. All findings are based on AMBA & BGA’s exclusive pool of data relating to admissions to 149 MBM programmes in the calendar year of 2019, rising to 168 MBM programmes in the calendar year of 2020, on offer among 49 Business Schools worldwide – all of which are accredited by BGA’s sister organisation, the Association of MBAs (AMBA).
THE UK There were, on average, 800 applications and 68 enrolled students per programme across 54 MBM programmes in the UK in 2020. The average acceptance rate in the UK was 48%, while the average yield was 18%. The difference between pre- and post-Covid-19 teaching modes is stark. All programmes (100%) included in this data analysis were intended to be taught in the classroom in 2020, yet none ended up being delivered this way. Instead, 89% were taught using a blended mode and 11% were fully online. There were, on average, more female applicants to MBM programmes in the UK than male – 57% of applications came from women. However, the average proportion of female students levels out to 51% when looking at enrolled students. Nearly all (97%) applications to MBM programmes in the UK came from international prospects in 2020. Only 3% of applicants were based in the UK itself. When looking at enrolled cohorts, the picture shifts slightly, with 88% defined as international students, and 12% defined as domestic students. Key contrasts between France and the UK As can be seen from the above, there are some significant differences when comparing MBM admissions in France and the UK, based on Business Schools’ experiences in 2020. • More applications per programme in France (3,621 vs. 800 in the UK). • Smaller class sizes in the UK (68 enrolled students per programme vs. 453 in France). This is, in part, driven by France’s prestigious Grande École programmes which have high numbers of students. • Higher yield in France (29% vs. 18% in the UK). This suggests that applicants to UK Business Schools are more likely to have applied to multiple institutions. • Far higher proportion of international students in the UK (88% of enrolled students vs. 23% in France).
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