BGA | BUSINESS IMPACT
METHODOLOGY The AMBA & BGA Application and Enrolment Report 2021 outlines the current state of the world’s MBA market. As part of the data compiled for the report, 61 AMBA-accredited Business Schools also provided data on their portfolio of master’s in business management programmes (commonly known as MBMs or MiMs). These generalist, postgraduate, and predominantly pre-experience, degrees are most often designed to provide a thorough grounding in the theoretical fundamentals of management, accompanied by substantial practical input. As such, it typically provides a foundation for individuals starting a career in management and has been identified as a particular area of interest for members of the Business Graduates Association (BGA), which aims to ensure graduates of all levels of business education commence their careers with a firm understanding and appreciation of the principles of responsible management, positive impact and lifelong learning. Of the 61 Schools who provided data on their master’s programmes for the calendar year of 2020, 49 also completed last year’s study in which they supplied data for 2019, allowing figures to be compared directly between the same Schools, year on year. This analysis covered 168 programmes in 2020, which rose from 149 programmes in 2019. This like-for-like analysis is the most accurate measurement of changes in the AMBA & BGA network from year to year, as it compares an identical set of Schools that is not skewed by changes in the profile or participation of AMBA-accredited Business Schools. MBM programmes analysed in the like-for-like proportion of this report were delivered at Business Schools based in the following locations: Europe (excluding the UK) (38%); the UK (31%); India (15%); China (including Hong Kong, China) (1%); North America and the Caribbean (10%); Oceania (1%); and Africa (6%).
average was 32%, the UK’s yield rate was 18% in 2020, compared to 41% among responding Business Schools in Europe (excluding the UK). This suggests that applicants to MBM programmes the UK were more likely to apply for more than one Business School and were left choosing between those from which they received an offer, whereas those applying to programmes in Europe (excluding the UK) were more likely to have their eyes firmly fixed on one Business School.
Diversity in MBM admissions Gender
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Globally, the proportion of female applicants to MBM programmes in 2020 was 37%, an increase of one percentage point from 2019. Enrolments, however, remained closer to an equal gender balance – 47% of enrolled students in 2020 were female and this worldwide figure is unchanged from its equivalent in 2019. On a global level, there was no change to the global proportion of female enrolees between 2019 and 2020, meaning that female students continued to represent the majority of enrolees in many areas of the world. In China (including Hong Kong, China) women made up 62% of enrolled students, in Africa it was 60%, Oceania 53% and the UK, 51%. Business Schools in India had the lowest proportion of female enrolees in its master’s in business management programmes, at an average of 37% across its cohorts in 2020. However, this represents an improvement of three percentage points on the equivalent figure from 2019. International students When looking at the global picture, students who applied and enrolled onto MBM programmes in 2020 appear to come overwhelmingly from the domestic market. Among applicants, 96% were domestic, although this drops to 68% among enrolees. In each case, the figures represent a one percentage point decrease in the proportion of international students from the last year. Yet the global picture hides significant regional variations. While most regions did have a majority of domestic applicants to its MBM programmes, North America and the Caribbean and the UK provide two notable exceptions to this rule, with only 9% and 3%, respectively, of applicants and 15% and 12%, respectively, of enrolees coming from the domestic base of the Business Schools in these regions.
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