CASE STUDY
Kroger Gaming Gift Card Display
Challenge
Capitalize on the fun aspect of gaming and to specifically catch the eye of gamers to attract them to the purchase of gift cards that would be relevant.
Solution
The combination of a quick set up “retro” themed arcade game LAMa ® along with some slick customization was the right mix to provide a very efficient, easy to execute and, most importantly, eye-catching sales driver in the grocery aisle.
Impact
The displays were assembled and executed as desired and they were quickly set-up and selling. The fun and engaging design provided increase sales during the holiday season so much that Kroger made the decision to leave the display up for an additional 4 weeks.
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