Stakeholder and Community Engagement – Cultivate strong relationships with stakeholders, local communities and relevant industry partners, ensuring that Lulworth remains a preferred, inspiring destination and leading contributor to the regional economy. – Act as the main point of contact for relevant statutory bodies and regulators relating to the Division operations.
Sustainability and Environment – Develop Divisional sustainability
strategies and initiatives, implementing measures to minimise environmental impact in areas such as carbon, energy, waste and supply chain practices. – Keep Lulworth ahead of best practices
Holiday Park Business Management – Provide strategic leadership to Durdle
Holiday Cottage Business Management – Review the existing holiday business operation and identify opportunity for improvement to increase occupancy levels and income generation, whilst responding to the increasing demand for personalised, transformative experiences. – Identify high performing assets and replicate growth through development of underutilised sites, such as barns and historic buildings to enhance the holiday property collection. – Ensure a cyclical programme of refurbishment and maintenance to all assets. – Assess pricing structures at a national and regional level to ensure that pricing remains competitive and represents value for money. – Work with other Divisions to develop branding, place-making and experiences to ensure holiday guests are connected to the wider estate and revenue is maximised. – Review booking models, both directly and with partners. – Develop omnichannel strategies for the Holiday Cottage Business.
– Responsible for direction and performance of the entire Commercial Enterprise Division. – Accountable for financial management and performance of the Division, delegating operational budgets to Managers where appropriate. – Overall responsibility for Division risk management, health and safety, and compliance. Team Performance Management – Overall responsibility for the Commercial Enterprise Division teams, including reviewing resources, team operating model and the professional development and capability of team members. – Set performance objectives and KPIs for the Division and operational areas. – Line manage direct reports, exercising good people management practices including mentoring, coaching, training, advice and guidance as necessary. – Create a culture of accountability where ideas from team members are encouraged to increase commercial performance and service delivery – Ensure the right mix of skills and capabilities through continuous professional development, recruitment and performance feedback. – To work directly with the team to embed a culture of equality, diversity and inclusion.
and identify new opportunities for sustainable growth innovation and responsible tourism.
Door Holiday Park, driving growth in caravan sales, occupancy and profitability.
– Promote Lulworth’s sustainability efforts to customers, ensuring they are aware of the Estate’s commitment to responsible tourism and the environment. Internal and external relationships – Trustees and Estate Representatives. – Chief Executive Officer and all members of the SLT including Divisional Directors of Built Environment, Visitor Experience, Natural Environment and Estate Resources. – Operations Managers Estate staff, the wider community, local businesses, local and central government organisations. – Relevant suppliers and external contacts. – Members of the public. Special Requirements – Commitment to the integrity and confidentiality of all relevant data and process – Demonstrate commitment to maintaining professional knowledge and awareness through continuing person and professional development both personally and for the wider team. – Demonstrate a personal commitment to equality, diversity and inclusion in all activities.
– Ensure the park’s operations meet high standards in presentation, guest satisfaction, quality of service and operational efficiency. – Oversee development and enhancement of the park’s facilities, accommodation and customer services to attract a diverse range of guests and investors year-round. – Work with the General Manager on budgets, performance targets and marketing initiatives. – Work with the Visitor Experience Division to develop placemaking and guest engagement strategy to positively impact the guest journey and ensure a strong sense of identity and place. – Ensure a cyclical programme of refurbishment and maintenance to all assets. – Assess pitch fee, sale valuations and pricing structures at a national and regional level to identify opportunity for improved income. – Measure demand across glamping, pods, cabins and camping and identify growth opportunities.
Governance and Assurance – Senior level contribution to the business
direction, contributing to vision and strategic planning across the estate business group.
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