A CEO’s approach to the Generative AI revolution

ARTICULATE

Start with key business levers and determine your path to value

Enhancing productivity with engaged employees through initiatives like Code CoPilot and process automation results in reduced innovation timelines, intelligent decision-making, and increased operating margins. At the same time, optimizing customer experience is crucial. Utilizing advanced conversational tools, customer-focused chatbots, and streamlined operations improves marketing and sales effectiveness. This fosters an innovative environment that unlocks creativity and encourages participation. Transformation is integral to staying ahead of the curve. By integrating Gen AI–led workflows, enabling edge decision-making with Gen AI, and actively breaking down organizational silos, businesses can tap into increased revenue streams, explore new markets, and stay prepared for disruptive industry changes.

Earn stronger return on capital Enhance employee experience Enhanced Productivity* with an engaged workforce • Code CoPilot and Process automation Innovation timelines reduced • Intelligent decision-making, research & insights horsepower • Increased operating margins, efficiency and output • Empowered, energized workforce that embraces change with minimal conflict • IP copyright protection, Security vulnerabilities • Psychological threat • Opportunity identification: Low • Process integration: Low • Change management: Medium to start • Low: Standard protocols & audits to be set in place + Experimentation Sandbox • Shared roadmap, vision & access cross levels Data privacy & security risks

Enhance customer experience Enable a culture of innovation Winning Experiences* for all stakeholders • Innovation process enhanced • Advanced conversational experiences, customer-centric chatbots • Streamlined IT and HR operations • Zero-distance to customer/consumer • Improved marketing, sales effectiveness • A culture of innovation fostered with unlocked creativity and participation for all • Opportunity identification: Medium • Process integration: Medium • Change management: High

Reach new markets/segments Revolutionary ways of working

100X Transformation* for the enterprise

• Gen Al led workflows for product and service innovation • Decisions at the edges with Gen Al directly interacting with customer, & involving humans for 'edge cases' • Enhanced revenues and market expansion • Stay ahead of disruptive industry changes • Meaningfully de-siloed organization

Sample use cases

Impact

• Opportunity identification: High • Process integration: High • Change management: Very High

Investment

• Data privacy & security risk • Data collection mechanisms & acceptance

• Regulatory compliance • Data privacy

Risks

• High: With elaborate future-proofing to manage change, develop talent, infrastructure and partnerships

• High: Manage misuse, consumer-to-consumer/customer -to-customer interactions; liability measures

Mitigation effort

Figure 3. Determining your path to value

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