A CEO’s approach to the Generative AI revolution

By applying the 4E framework, businesses can pinpoint the 'sweet spot', where high-value opportunities exist with manageable risks, starting with quick wins to generate immediate benefits and build momentum. The framework also motivates businesses to venture into bold innovations, employing Gen AI for new product development and extensive research and development. Firms can strategically prioritize use cases that provide the greatest competitive advantage and capitalize on extensibility, ensuring scalability and adaptability in diverse scenarios.

Start with Quick Wins

Use the scores by levers to assess business value and risks to start focusing on quick wins Value = Economics X Edge X Extensibility Risk =Exposure

• New product development for market • Extensive research and development BOLD INNOVATIONS • Dynamic content optimization • Intelligent retail experience STRATEGIC GAMBLES

• Knowledge management • Code generation, etc. PROFIT CATALYSTS

• Social Listening • Personalized Education, etc. SAFE BET

Risk (High to low)

Figure 5. Value to Risk matrix to derive quick wins

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