THE BUILD APPROACH
Acknowledge the change journey with a people-aligned approach The change journey should be tailored to people's needs, creating a supportive environment that encourages adoption and growth. By acknowledging these barriers and aligning strategies to people's needs, businesses can foster a culture that fully embraces Gen AI's transformative potential. The final option, is suitable for organizations ready to fully invest in the potential of Gen AI. This involves developing custom Gen AI models tailored to an organization’s unique needs and contexts. While it demands extensive development efforts, research, and access to significant confidential data, this method can achieve high levels of sophistication and differentiation, establishing the organization at the forefront of Gen AI advancements. The key lies in determining which change model best suits the organization’s specific needs and aligns with its overall strategic vision for Gen AI implementation. Each option provides distinct benefits and considerations, and organizations should carefully assess their readiness, resource availability, and appetite for innovation to make the most informed decision.
Awareness and reassurance
Pack small and quick actions to tangibly improve everyday functioning & productivity
Change management strategy
Objective
Skilled adaptive workforce leveraging tech for evolving roles
Focus on outcomes & roadmap to move to target state
De- silo for accelerated innovation
Solve for Segments: Optimistic Champion, Skeptic Follower, Diligent Follower, Resistant Changer Co-create with users throughout, reduce surprises with culture of curiosity, embracing Gen AI as win-win
Fear fueled by limited understanding
Change drivers
Limited skillset
Assuming business needs = people needs
Barriers
Bake in intrinsic & extrinsic motivation with social proof, reward habit loops, hands-on training
Rely on top-down approach
Figure 7. Identifying the Drivers of change for Gen AI adoption
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