A Regulatory Deposition on Direct Selling
In this hyper-paranoid regulatory environment for Network Marketing, most companies are running from their roots and seeking creative and reactionary ways of “reinventing” how they do business. Customer-centric is the call sign of the day. Social selling, social retail, and a myriad of other more modern labels are assigned to what we do as a profession. This does not change what we do. Direct Selling/Network Marketing defined: • We sell products to our network. • We often do so just by offering a link for them to order. • Our network is made up of people with whom we are already connected to in some way (warm market). • We only sell products we personally use and love. • Our customers receive a 100%-satisfaction guarantee. • We can earn a modest income doing so. We may also offer our customers the same option of selling the products they love. In fact, the rule that defines Network Marketing is that every customer may also acquire other customers and earn a profit. When every customer may acquire other customers, an exponential growth of sellers is possible.
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