customers ought to just promote the products they love just because they love them. In actuality, our data proves that customers who do NOT have a financial incentive to do so, do not offer links for others to order, nor do they promote the products with a call to action for others to order. Customers just use the products. Ambassadors, Brand Partners, Brand Promoters, Coaches, Stylists, Educators, Social Sellers, and a bunch of other creative labels all define "distributors"... people who are selling the products for profit. There are two ways to earn profits in Network Marketing. One, acquire new customers personally. Two, build a team of sellers who do the same. The first way does not scale. The second way scales exponentially. The first has a minimal profit upside. The second has an unlimited upside. The political correctors would have us only promoting the way with the least income potential. The political correctors are champions of transparent, truthful and ethical representations. In this we are in lockstep. Hype, lying, manipulation, and false promises and innuendo are all fraud. We as a profession must move powerfully to the truth, and we must be held accountable to do so. I wonder if the truth can cut both ways. Have I represented Direct Selling and Network Marketing truthfully here? Could we all embrace these truths as we educate regulators, the media, and the public about how we do business?
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