This year, as the world continued to work through the challenges of COVID-19, Syracuse University shared a message of opportunity, unity and triumph. A story that championed the ability of individuals, communities and the world to RISE. In doing so, the University continued to elevate its own profile as an academically excellent, welcoming and spirited community—one that legions of new followers, fans and friends want to join. In The Spotlight captures key marketing efforts to advance the University’s organizational goals. These efforts include “Always On” advertising to elevate the University’s profile, as well as stories of our students and scholars that we’re capturing, packaging and distributing in increasingly sophisticated ways—particularly via digital channels. We continue to rise together as One University, with our central marketing efforts and schools/colleges working more synergistically than ever. Together, we are creating a memorable, repeatable and compelling understanding of Syracuse University. Together, we rise.
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