Table of Contents
1 By the Numbers
2
2 Elevating Our Profile
Image Campaign
3
Syracuse University Global
6
Online Campaign
7
University Storytelling & Digital Marketing
8
U.S. News & World Report Campaign
24
3 Advancing Orange Goals
“Always On” Recruitment Marketing
25
Junior Recruitment Campaign
26
Senior Recruitment Campaign
27
Inquiry Campaign
28
School/College Recruitment Campaigns
29
4 Communicating One University
Brand Tools and Templates
30
Concluding Statement
32
1
Syracuse University Marketing Impact
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