Ross Oscar Knight Art Direction Highlights

Table of Contents

1 By the Numbers

2

2 Elevating Our Profile

Image Campaign

3

Syracuse University Global

6

Online Campaign

7

University Storytelling & Digital Marketing

8

U.S. News & World Report Campaign

24

3 Advancing Orange Goals

“Always On” Recruitment Marketing

25

Junior Recruitment Campaign

26

Senior Recruitment Campaign

27

Inquiry Campaign

28

School/College Recruitment Campaigns

29

4 Communicating One University

Brand Tools and Templates

30

Concluding Statement

32

1

Syracuse University Marketing Impact

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