Ross Oscar Knight Art Direction Highlights

Advancing Orange Goals

Undergraduate Inquiry Retargeting Campaign The Undergraduate Admissions Inquiry Retargeting campaign is designed to drive prospective students from awareness to consideration, to a completed application. Using data gathered from previous interactions, the campaign targets prospects based on their level of interest to convert qualified leads into completed applications. 3.4M More than impressions 7,000 More than clicks

6,028 4,538 Drove website sessions and new users to web destination pages

syracuse.edu/admissions/visit-tour/

syracuse.edu/admissions/apply/

syracuse.edu/admissions/undergraduate/apply/finish-application/

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Syracuse University Marketing Impact

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