Ross Oscar Knight Art Direction Highlights

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By the Numbers

94.5M Total Twitter, Facebook, LinkedIn and Instagram impressions (July 1-April 15)

1.5M TikTok

video views (as of April 15)

79.5M Image Campaign impressions (July 1-April 15)

3M Total Twitter, Facebook, LinkedIn and Instagram engagements (July 1-April 15)

5.2% Social media follower growth is up (as of April 15) 12% Increase in session duration (readers are spending more time on stories) (July 1-April 15)

19% Fewer people are leaving stories (as of April 15) 3.7% Visitors coming to the website is up (as of April 15)

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Syracuse University Marketing Impact

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