CONVENTION SALES, SPORTS, HORSESHOW EVENTS AND MORE BREAK RECORDS IN OKC
VISIT OKC RELEASES FISCAL YEAR 2024 ANNUAL REPORT Visit OKC serves as the official destination marketing organization for the Greater Oklahoma City region. Dedicated to showcasing Oklahoma City as a premier visitor destination, Visit OKC focuses on enhancing the city’s name and elevating its image on a national scale. Visit OKC plays a critical role in sales and marketing efforts that position Oklahoma City as an exceptional choice for convention, sports and leisure travelers.
With numerous accolades already earned and promising advancements ahead, Fiscal Year 2024 (FY24) has proven to be a dynamic year for tourism in Oklahoma City. Oklahoma City’s FY24 accomplishments are detailed in Visit OKC’s Annual Report, which highlights growth, progress and success in the region. Visit OKC’s digital marketing channels experienced significant follower growth across its social media platforms, with Instagram rising 42%, Facebook growing 3.1%, Tik Tok boosting 120% and LinkedIn advancing 34.8% year-over-year. Collectively, these social media platforms generated 47 million total social impressions. Visit OKC also utilized influencers and content creators to enhance brand awareness, which resulted in an above average 5.18% engagement rate. Visit OKC’s public relations team also saw much success by securing feature stories in national publications such as Wanderlust , Southern Living , Forbes , Travel + Leisure , USA Today , Atlas Obscura and Cowboys & Indians . Additionally, Oklahoma City was featured as a travel destination in 206 published articles. The success in convention sales significantly strengthened demand for Oklahoma City. Noteworthy
8
Made with FlippingBook - professional solution for displaying marketing and sales documents online