ArborTimes Winter 2023

Join ArborEXPO staff, speakers, exhibitors, and all your fellow industry colleagues at the Welcome Reception held at the Basketball Hall of Fame.

trade show floor with vendors, to attend- ee amenities and day-of-event support and customer service.” Event planner Diane Morgan lends her 17 years in the tree care industry to Ar- borEXPO and reveals the exciting new plans for the 2023 show. “This year we have doubled the education from previous years,” Morgan says. “If you attended last year, don’t think it’s the same show. We have a bigger space, more speakers and more education overall. It’s not your usual indoor-only trade show.”

The education expands beyond the indoor sessions and presentations. A trademark of ArborEXPO is that attend- ees can experience outdoor exhibitions where they have the chance to preview fully functioning equipment operated by trained professionals before they buy it. Past attendees emphasize the importance of those immersive demon- strations and cite it as one of the main reasons, of many, why they plan to at- tend every year. Mohan explains that aer learning how to use equipment, buyers can make bids and then drive their new products home.

John Lloyd, who will drive from Vir- ginia to Springfield to attend the event for the third year, stresses the bene- fits potential buyers gain from testing equipment prior to purchasing it. The tree care industry is a rewarding, yet dangerous, place to work, and one key to safety is learning how to operate the heavy machinery used at work sites. The minds behind ArborEXPO know there is no better way to assimilate to this machinery than using it, and are thrilled to offer the opportunity to do so not only to educate, but to keep attend- ees safe on the job.

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