22225 - SCTE Broadband - Aug2024

TECHNICAL

delivery platforms and devices enables media organisations to meet audience expectations for seamless access to their content anytime, anywhere. This flexibility enhances user engagement and satisfaction while accommodating changing consumption patterns. A Multilayer approach With the expected growth of OTT distribution, media organisations should allocate resources to enhance their OTT platforms and content delivery networks (CDNs) Balancing Distribution Costs. PSM organisations are carefully evaluating the trade-offs between distribution costs and audience reach for each distribution method. Combining Terrestrial and Satellite in a hybrid IP based approach of a typical media client. These functions may be network device discovery protocols (to locate and communicate with the Far-Edge cache server), service discovery protocols (to inform end-users about the services made available to them), and, most importantly, the content decrypt and playback functions. Finally, the analytics subfunction oversees the provision of feedback to the backend about the playback of content, as already discussed.

content such as maps or software updates.

9. Applications on the 5G-EMERGE Micro-Edge device: They transform the received multicast to unicast before other content manipulations can be performed, such as content ingestion for advertisement localisation purposes, transcoding/ repackaging optimisation for device playout, etc. In 5G-EMERGE, we concentrate on media processing, but the Edge-based platform also allows other applications to be used, or through the caching function, it can distribute nonmedia popular

10. Gateway: It connects the satellite Micro-Edge device enhanced network with the LAN or MAN. 11. LAN and WAN: They are the network access interfaces for the playout devices of the 5G EMERGE Micro- Edge device.

12. Content Consumption Client: It comprises all the functions

5G-EMERGE advantages & innovations Ubiquitous Media Access As technology evolves, devices for media reception, ranging from smartphones to large TV screens, have become increasingly sophisticated and media- hungry. 5G-EMERGE addresses this by facilitating the transition to native IP transport, ensuring ubiquitous reachability and a common delivery format that can serve multiple markets with a single broadcast/multicast stream. It integrates seamlessly with both legacy distribution networks and modern 4G/5G networks, offering a versatile solution for media access globally. Innovative Content Delivery 5G-EMERGE is designed to deliver content to any device - home reception devices (STBs), mobile phones, tablets, Wi-Fi enabled devices and specially equipped vehicles. This multi-screen solution supports a full range of consumer needs, from large groups to individual users, thanks to its multi-tenant architecture. Content distribution and consumption is measured from source to destination and back to the source, allowing a sustainable and resilient offer optimising the cost of ownership while responding to the demand of consumers. Scalable and Future-Proof Platform Designed by a consortium of innovative companies with a global presence in data and media distribution, 5G-EMERGE is both scalable and future-proof. Operators can rapidly launch operations by joining an existing platform, benefiting from shared resources and cost efficiencies.

The platform is designed to support native IP transmission technologies and is compatible with both terrestrial and non- terrestrial networks. Flexibility for Operators Operators using 5G-EMERGE have the flexibility to deliver their services either through consumer-purchased devices or by providing specialist reception equipment. This flexibility extends to the ability to augment existing distribution services or to establish new operations in underserved territories. The platform’s multi-tenant structure allows for easy extension with new technology providers, ensuring it remains at the forefront of media distribution technology. Ensuring content availability across diverse

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Volume 46 No.3 September 2024

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