DELIVERED FOOD
CASE STUDY
Pret A Manger
Pret AMangerwanted to develop their delivered food range whilst meeting their strategic sustainability goal to reduce unnecessary plastic.
Their brief was to create a platter with the flexibility to present the widest range of their famous freshly prepared food, using the smallest number of parts. It had to be: • unique and reflect the quality of Pret’s food • a kraft finish reflecting a sustainable material and Pret’s Brand • simple and quick to assemble • space efficient, to minimise storage and transport • strong enough to protect up to 3 Kg • present foods beautifully • fit a range of recycling options across the world • carry a wide range of foods • flat-packed for efficient transport and storage The platter’s simple construction belies the detailed work to make its double walled frame simple and easy for Pret’s team to assemble in their kitchens around the globe quickly and cleanly; whilst also being strong enough for it to
be used as a tray for consumers to pass around spill free. The platters are manufactured from sustainably sourced materials, and are recyclable. They deliver on all the functional customer and consumer needs for strength, storage and transport efficiency, ease of use, visibility, and protection.
Tel: +44 (0)1525 712 261 • sales@colpacpackaging.com • www.colpacpackaging.com 62
Made with FlippingBook - Online catalogs