ZincGPT
How do I automate my hiring process?
Candidates don’t want to feel like they’re just being pulled through the process by a robot. Automation has its place, but when it steps in at the wrong moment it can turn hiring into a cold, transactional exchange.
Here’s how to avoid common automation pitfalls and make candidates feel valued.
1. Warm up your rejection emails — Missing names, mismatched subject lines, bad timing, and messy templates make candidates feel like an afterthought. QA your early-stage templates, and personalise at the end of the process. 2. Connection first, assessments second — If you haven’t had an actual conversation with a candidate, it’s a lot harder to convince them that a two-hour take-home assessment is worth doing. Introduce assessments once you’ve built a rapport, and explain why it’s important. Or make them short and snappy, something they can complete in less than 20 minutes. 3. Blend automation with human review — AI can feel like a lifesaver when you’re staring down hundreds of applications for one role. But use screening to prioritise CVs, not reject them. Keep a human in the loop for promising outliers, ensuring automation doesn’t close any doors too early. 4. Timing is everything — Make sure your systems aren’t automatically sending out candidate surveys before candidates get a final decision. For extra credibility, pair them with a personalised note to show you value their feedback. 5. Sync your systems — Make a list of all the automated messages you send to candidates and when. Are there places where they overlap? Candidates should never receive conflicting or duplicate messages, so stay aligned to build credibility.
Automate the joy away
71% of HR and talent experts believe that automation removes personalisation from the hiring process. Is that actually true?
“We’re hiring people, because a big part of Zinc is culture. And right now, you can’t assess culture without having a chat and meeting someone.”
Good response
Ask Zinc anything
MAX CURTIS, TALENT LEAD AT ZINC
AI can make mistakes. Check important information first.
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