620 Old West Central Street, Franklin, MA 02038 • 508-528-6100 • www.ProPTinc.com
How DoYou Create a Dynasty? By Avoiding Complacency at All Costs
It may be hard to believe now, but there was a time when Pats fans thought their team would never win the Super Bowl. After being on the receiving end of two Super Bowl beatdowns, many fans didn’t think we stood much of a chance before we played the Rams in Super Bowl XXXVI. The miraculous win against the Raiders in that year’s playoffs, with Adam Vinatieri hitting clutch field goals in the snow, still wasn’t enough to convince the long-suffering Pats Nation that championship was possible. We were massive underdogs in the game to boot. But we all know what happened on that fateful Sunday evening. In the 15-plus years since the Pats first hoisted the Vince Lombardi trophy, so much has changed. The Pats have gone from lovable also-rans to the team everyone outside of New England loves to hate. We are, in short, a juggernaut. When we met the Rams again in Super Bowl LIII this February, they had moved cities since the last time we played them in the big game. Nobody was surprised when the Pats overcame the Rams again — this time to become six-time Super Bowl champions. We’ve become so good that some fans even complained that the game was boring. Can you imagine a pre-2002 Pats fan griping about winning the Super Bowl?! “In the 15-plus years since the Pats first hoisted the Vince Lombardi trophy, so much has changed. The Pats have gone from lovable also-rans to the team everyone outside of New England loves to hate.We are, in short, a juggernaut. ” Two big things haven’t changed from the first title to the sixth. I’m talking, of course, about Tom Brady and Bill Belichick, the twin pillars of the Pats dynasty. While Tom Brady is arguably one of the greatest quarterbacks of all time and a wonderful example of how long an athlete can last when they treat their body with the utmost care, I want to focus on Belichick’s contribution today. He is the visionary behind the Pats prolonged success; he is the man steering the ship. He has one quality in particular that I think has kept him at the top of the heap in a profession where win-or- get-fired is the law of the jungle.
Most coaches, even the great ones, adhere to one philosophy throughout their career, like Bill Walsh did with the West Coast offense. Belichick, on the other hand, adapts constantly to the changing nature of wider trends in the sport and specific tendencies in his opponents. This year’s Super Bowl was the perfect example. As pundits and experts were praising the arrival of a new age of high-octane NFL offense, Belichick decided to grind the game down to a snail’s pace and win the lowest-scoring Super Bowl in history. That ability to adapt, to never get complacent in your success, is essential for long-term success. At Professional Physical Therapy, we try to adopt this same philosophy of constant growth and evolution. We know that no amount of success today guarantees anything tomorrow. We have to figure out ways to improve our practice if we want to provide the best to our patients. This desire to adapt comes in many forms, from expanding our hours to offering new treatment options. We recently added a brand-new topic to our free workshop series. You can read more about it in the insert accompanying this newsletter.
Six rings later, the Pats are still hungry for more. That’s a recipe for a dynasty and one we’re eager to emulate.
Bear with me, as this may sound confusing, but it’s Belichick’s ability to change that has led him to be an unchanging fixture in the NFL landscape.
– Dr. Stacey Raybuck Schatz
Professional Physical Therapy | 508-528-6100 • 1www.proptinc.com
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