Widera Publishes (CONT’D FROM PAGE 24)
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the integrateds – and the minnows, the smaller “indepen- dent” fish. He identifies the ways in which big organizations have tried to achieve the “entrepreneurial equivalence of smallness” and concludes with the notion that this type of organization requires enormous tolerance, saying “Most of them behave as loosely coupled systems in which func- tional units often have little desire to integrate their activity with one another. Here, capitalism without a future bank- ruptcy is like a religion without hell.” Widera shares the fact that his provocative book, “Com- peting with Corporate Sharks in a Crisis: Principles & Prac- tices for Small and Midsize Businesses,” was completely rewritten and reorganized over a period of many years – the book is, in fact the 3rd edition – and includes the les- sons learned and knowledge used to “survive the sharks”
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despite the economic turmoil created by the tsunami-like waves of the pandemic. From dealing with inflation to unstable employment to government action (or inaction), Widera’s timely and compelling contribution only reinforc- es CalBox Group’s culture of “On Time With Quality – No Excuses!” and will no doubt benefit entrepreneurial box makers new and old for a generation or two to come. Suffice it to say that this curious entrepreneurial box maker and reader will want to have his or her highlighter handy as they navigate their way through Widera’s trove of teachings. An extensive Appendix is longer and more thor- ough than one might expect, but there’s nothing wrong with that, it’s simply adding a greater ROI, especially the last page of text, the one that reveals a 9-question inter- view with John W. Widera, Entrepreneur and Co-founder. He reveals his management style: “Treat people the way you want to be treated.” As for his hobbies, we discover that he likes sports, stamp collecting, antiques, travel and writing. Who knew? For the answers to the remaining questions, including “What are your biggest threats to the corrugated box in- dustry?” and “What was the best and worst advice you ever got?” you will have to get the book and read it for yourself. For details on how to receive a copy of the book, con- tact Chris Widera at chris@calbox.com. A sample of CalBox's displays that have been delivered “On Time With Quality – No Excuses!”
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26 May 29, 2023
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